Tuesday, November 27, 2007

Running dry

The NYT has been running an important series of articles about disappearing water supplies in the U.S. due to climate change. The bad news: According to Steven Chu of Lawrence Berkeley National Laboratory, “There’s a two-thirds chance there will be a disaster... and that’s in the best scenario.” The good news: Cities and regions across the country are taking their futures in their own hands, and looking systemically at potential solutions.

The American West: Disappearing snowpack in the Sierra Nevadas and elsewhere forces some drastic choices.

Orange County: Turning sewage into drinking water.

Fort Collins: Going nuclear in this "deeply green" city could jeopardize local water supplies.

Monday, November 26, 2007

The Axe and the Dove

The Dove "Onslaught" video has stirred up controversy for parent company Unilever, which also markets Axe deodorant. From today's AdAge:

'"Onslaught" also accomplished what four years of racy Axe ads hadn't -- getting the Campaign for a Commercial-Free Childhood to demand Unilever stop running Axe ads. While the group already was aware of Axe and of Dove's Campaign for Real Beauty, the specifics of the "Onslaught" push set it off.'

A complex story about the marketing biz, corporate integrity, and social media.

Friday, November 16, 2007

Quotes from Pop!Tech: Paul Polak

"90% of the world's designers work on the problems of the richest 10%."

Holiday gift ideas 2007

Some holiday gift ideas for your ecologically, socially, and digitally minded loved ones:

1. Apple TV - It's a slick product all-around, but by far my favorite thing about Apple TV is that it makes it easy to watch hours of TED video podcasts from the comfort of your living room.

2. GlobalGiving gift certificates - GlobalGiving makes it easy and fun to give to grassroots projects in the developing world, and see that your donations have real impact. (Admission: GlobalGiving is a former client of mine.)

3. Muji anything - Today is the grand opening of the first Muji store in the U.S. Hopefully, we'll soon see an e-commerce site, but in the meantime, head to Soho in NYC for hundreds of simple, thoughtful and (somewhat) green products. I have my eye on the rice cooker and the bike.

4. Eatwell Farms - In Omnivore's Dilemma, Michael Pollan makes a fairly stark distinction between "industrial organic" and truly organic foods. With Michael's book in mind, I tried Eatwell Farm's pastured eggs, and found them to be three times as tasty, and considerably more healthful, than the very best eggs at Whole Foods. For those in the Bay Area, Eatwell's produce boxes are a perfect gift.

5. MCG Jazz recordings- Bill Strickland is a hero of mine for his work with youth, education, and the arts. The Grammy-winning live jazz performances from Manchester Craftsmen's Guild are a special treat for music lovers, and the proceeds help support a terrific cause.

Thursday, November 01, 2007

BP and EA bring climate change to SimCity

I love the concept. Eager to see whether the game's climate change models are realistic, but at least it's a start. Thanks to Dan for the link.