Monday, November 26, 2007

The Axe and the Dove

The Dove "Onslaught" video has stirred up controversy for parent company Unilever, which also markets Axe deodorant. From today's AdAge:

'"Onslaught" also accomplished what four years of racy Axe ads hadn't -- getting the Campaign for a Commercial-Free Childhood to demand Unilever stop running Axe ads. While the group already was aware of Axe and of Dove's Campaign for Real Beauty, the specifics of the "Onslaught" push set it off.'

A complex story about the marketing biz, corporate integrity, and social media.

No comments: