Plenty folds

Plenty magazine (both the print and web editions) joins the list of magazines that have gone under due to rapid shifts in the economy and media landscape. I applaud Plenty's good intentions, and it's sad that those involved in the venture are losing their jobs. But I also take Plenty's bow as a sign -- even a positive one -- of where we are in our national and species-level focus on the environment.

While the short-term hype around green consumerism is fading, perhaps the long-term trend towards "bright green," long-term, systemic thinking and collective behavior is just getting going.