A UCLA study has concluded that the entertainment industry is Southern California's second biggest polluter, after the oil industry. Clearly, this is an industry that is ripe for reinvention:
"No amount of public service announcements or celebrities driving hybrid cars can mask the fact that movie and TV production is a gritty industrial operation, consuming enormous amounts of energy to power bright lights, run sophisticated cameras, and feed a cast of thousands."
Still, there are some bright spots of innovation. In addition to switching to renewables and offsetting emissions, I especially liked the following:
"Pieces built for the 2001 film Ocean's 11 now sit in the Santa Monica offices of the National Resources Defense Council. Sets from this year's sequel Ocean's 13 were donated to decorate the halls of local community colleges." (Associated Press)