Friday, August 10, 2007 is the new green

Heap Media has responded to Mark Ontkush's observation that a black background version of Google would save 3000 Megawatt-hours a year by going ahead and building one.

From a usability perspective, white type on black is clearly harder to read, so I don't think this is a final design answer. But I like how Blackle sparks conversation about new and better ways to green the web. Kudos.

(Thanks to Todd for showing me this.)

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