Wednesday, June 13, 2007

Marketing vs. advertising vs. branding

Funny and accurate. (As seen on kottke.org.)

1 comment:

Nathan said...

Very funny and, of course, reinforcing misunderstandings of Marketing. Marketing isn't what you tell people (the market, your customers, etc.), it's what you learn from them. Advertising, PR, promotions, etc. is what you message to the market. Think of Marketing as the inhale and Adv/PR/promotions as the exhale. Too few companies listen to their customers, their communities, or the market which is why their "marketing" is so terrible.