Tuesday, January 30, 2007

The High Purpose Company

I just finished reading Christine Arena's "The High Purpose Company" and recommend it to any companies who want to marry doing well with doing good. There are several inspiring books out there that make the case for marrying wealth creation and social responsibility, as well as a lot of data-driven analyses, but Arena's book is one of the first I've seen that connects all those dots: purpose, culture, business DNA, and metrics.

Arena's book is filled with great examples—and just yesterday, I came across a new one: this Techcrunch article where co-founder Sergey Brin at Google admits that going into China with a censored search engine was a "net negative" for their business.

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