Bruce Sterling, in Shaping Things:
"There are still many aspects missing from the spectrum of services provided by Amazon.com. It would be exceedingly useful and healthful to know the full compositon of [a] book. How long will it last before yellowing and falling to bits from acid paper? What (possibly bioaccumulative) substances will subtly boil out of its glue and ink, settling into your body in years to come?...
Now imagine that we establish an Amazon.org, a social-software entity that hangs around the fringes of Amazon, answering these questions. Questions about objects. What questions? Not the profit-centric questions that obsess Amazon. The real questions."
An idea with incredible business and social potential.