Showing posts with label sustainability. Show all posts
Showing posts with label sustainability. Show all posts

Thursday, September 10, 2009

Lazy thinking about the apocalypse


Warning: This blog post spoils in detail the Battlestar Galactica series finale and the unaired "Epitaph One" episode of Joss Whedon's Dollhouse. Both are excellent, and their craftsmanship is undone by advance knowledge of the plot. If you haven't seen them yet, skip this post.

It's a warm summer day in San Francisco -- the first of only a handful this year. We know that good weather in NYC influences the stock market; has anyone ever studied how San Francisco's history of atypical weather nurtures atypical thinking?

Surrounded by fog, I spent much of the calendar summer thinking moodily about collapse: social, ecological, economic. And we're finally living in an era where apocalyptic thinking -- part of the human and American character -- seems more justified than ever. The latest scientific evidence on climate change suggests that human civilization as we know it is on collision path with a brick wall.

The cure for apocalyptic thinking, though, as with any unproductive mindset, is to change our beliefs to match reality. The more we internalize the real data, say, of climate change, the more we can think "the unthinkable," the less we are compelled to fight for old and familiar systems that are clearly insufficient. We shift from focusing on what there is to lose to what there is to gain. I've taken to characterizing this difference as "at the end of day" vs. "at the end of the century" mindsets. If we are continually living at the end of the day, we are haunted by the risks and dangers of the futures we know we're avoiding.

Art has always been a good litmus test for what haunts a culture—what it chooses to avoid, its unfinished business. Popular art -- in the sense of mass art, and successful art -- makes our concerns, our collective dreamwork both visual and concrete. So I hold art to a high standard. And earlier this year, it irritated me that two otherwise compelling works of art came so close to making our unconscious fears and half-glimpsed truths concrete and discussable, only to shy away by blaming, of all things, technology.

The denouement of the rebooted Battlestar Galactica series found the surviving characters touching down on our planet 150,000 years before the present day. After four years of running from a nuclear holocaust, this resolution, and with it shots of unspoiled, lush African plains, came as bittersweet wish fulfillment—its joy tempered by the death and breakdowns of major characters, and by the fact that this ache to go back, to do over, to inherit an undamaged world, is what we the viewers most want and cannot have.

A necessary and yet implausible plot point involves the BSG survivors deciding quickly en masse to give up technology. This was a momentary loss of grace and intelligence in an otherwise perfect episode. BSG from the beginning to the very end was fundamentally "about" religion, and like any great art, it refused to resolve its own central concerns. Deflecting attention and making technology the scapegoat was a moment of creative weakness. And moral weakness... Kevin Kelly and others have argued passionately and persuasively that technology is not the cause of human suffering; in the final analysis, it expands opportunity. It's ideas we should be worried about, and as an entertainment product, BSG is nothing if not a set of ideas, seductively packaged.

BSG drew a respectable viewing audience for four years, and it tapped the zeitgeist enough to say "it tapped the zeitgeist." Far less successful, artistically and commercially, is the Joss Whedon drama series Dollhouse. Like BSG, Dollhouse takes a provocative and uncomfortable topic—this time misogyny, not religion—and transplants it in a dystopian science fiction environment. Again, like BSG, Dollhouse attracts acclaim and ire in equal doses for its sophisticated take on a sensitive cultural issue. Yet presumably due to ongoing interference from Fox, the show is wildly uneven in tone and quality. Its unaired season 1 finale is its artistic high point, involving a leap forward ten years, to a barbaric post-apocalyptic world destroyed by widespread, hostile use of the Dollhouse's human programming technology. In the show's final moments, looking out on a wrecked LA cityscape, the main character blames "kids playing with matches—and they burned the house down."

Again, on a show about ideas, technology is the culprit.

Slate magazine ran a piece a few months ago called Choose Your Own Apocalypse—a bit of fun that exposes the dangerous laziness of our apocalyptic thinking. The truth is we see our facts through the filters of our ideas. When we individually and collectively can talk about our ideas, including our most treasured or dangerous ones, maybe we'll see that the apocalypse is avoidable if we have the willpower. Maybe the breakdown of old systems isn't such a bad thing.

Maybe we're standing in the midst or on the brink not of winter and decay, but warmth and abundance.

Tuesday, March 04, 2008

Nokia "Remade"

I'm surprised that Treehugger takes such a dim view of the new Nokia "Remade" phone.

Even though it's a prototype, as far as concept cars go, it's a pretty good one. Nokia or some other company could start using the ideas implicit in "Remade" to design the next generation of cradle-to-cradle personal electronics devices.

Admittedly, no one has made the business models here work yet, but given the importance of the task, and the number of people working on the problem, someone will eventually get this right.

Thursday, December 27, 2007

Imagining the future: Feasible globalizations

A provocative article from Dani Rodrik. (Thanks to Umair Haque at Bubblegeneration for the link.)

Monday, December 24, 2007

Why conversation matters

An intriguing model from Paul Pangaro. For anyone trying to design the next generation of human-computer interfaces, or win a political argument at the family dinner table.

Tuesday, November 27, 2007

Running dry

The NYT has been running an important series of articles about disappearing water supplies in the U.S. due to climate change. The bad news: According to Steven Chu of Lawrence Berkeley National Laboratory, “There’s a two-thirds chance there will be a disaster... and that’s in the best scenario.” The good news: Cities and regions across the country are taking their futures in their own hands, and looking systemically at potential solutions.

The American West: Disappearing snowpack in the Sierra Nevadas and elsewhere forces some drastic choices.

Orange County: Turning sewage into drinking water.

Fort Collins: Going nuclear in this "deeply green" city could jeopardize local water supplies.

Thursday, November 01, 2007

BP and EA bring climate change to SimCity

I love the concept. Eager to see whether the game's climate change models are realistic, but at least it's a start. Thanks to Dan for the link.

Tuesday, October 09, 2007

The carbon footprint of the multiplex

A UCLA study has concluded that the entertainment industry is Southern California's second biggest polluter, after the oil industry. Clearly, this is an industry that is ripe for reinvention:

"No amount of public service announcements or celebrities driving hybrid cars can mask the fact that movie and TV production is a gritty industrial operation, consuming enormous amounts of energy to power bright lights, run sophisticated cameras, and feed a cast of thousands."

Still, there are some bright spots of innovation. In addition to switching to renewables and offsetting emissions, I especially liked the following:

"Pieces built for the 2001 film Ocean's 11 now sit in the Santa Monica offices of the National Resources Defense Council. Sets from this year's sequel Ocean's 13 were donated to decorate the halls of local community colleges." (Associated Press)

"Good things happen in the dark"

On Saturday night October 20th, Alcatraz, the Golden Gate Bridge, the Transamerica Building, and dozens of local homes and businesses will turn off their lights for one hour. It's all part of Lights Out San Francisco, a local grassroots organization I'm excited to be involved with.

Events like these have more than just symbolic value... They bind neighborhoods together, and remind people of their individual and collective power to take on climate change. LOSF will publish the energy-saving results on its website, and the organization is also distributing thousands of free CFL light bulbs, which will help cut down on San Franciscans' carbon emissions and energy bills long after the event itself.

So treat yourself to a candelit dinner, and encourage your local businesses participate. San Francisco is just the start: the event is going national with Lights Out America on March 29, 2008.

Tuesday, August 14, 2007

DVRs and vampire power

I've been curious for awhile about the vampire power used by DVRs like TiVo. It's worse than I thought: according to the NRDC, set-top boxes in the U.S. alone consume $2 billion worth of electricity annually, or the equivalent of 15 million pounds of carbon dioxide.

Broadcasting & Cable does a good job covering how different DVR makers are increasing the energy efficiency of their products. More eco-friendly consumer electronics are a win for everyone: manufacturers whose products will last longer; consumers who will enjoy lower power bills; and the environment.

Friday, August 10, 2007

Blackle.com is the new green

Heap Media has responded to Mark Ontkush's observation that a black background version of Google would save 3000 Megawatt-hours a year by going ahead and building one.

From a usability perspective, white type on black is clearly harder to read, so I don't think this is a final design answer. But I like how Blackle sparks conversation about new and better ways to green the web. Kudos.

(Thanks to Todd for showing me this.)

Tuesday, July 10, 2007

Second Chance Trees

Oh, I love this. Another great example of how Second Life can help spark conversation, and foster real-world progress... in this case on the issue of reforestation. (from 3pointD)

Sunday, July 08, 2007

Greening the urban fabric


Check out this post in BLDG on the New York Bike-Share Project. A fantastic idea—both convenient and human-scale. I'd love to see someone do this here in San Francisco.

Wednesday, May 02, 2007

A greener Apple

Steve Jobs responds to environmental groups who have criticized the sustainability of Apple's products.

Wednesday, March 28, 2007

Go green by getting lazy

From Worldchanging blogger Karl Shroeder:

"There is a secret to changing your behavior. The trick is not to trust your own willpower. Instead, arrange conditions outside yourself such that the desired new behaviour is always your laziest option."

And the wisdom to know the difference

Joel Makower summaries this month's HBR and Atlantic cover stories on how companies can manage the risks and opportunities of climate change.

Saturday, March 10, 2007

Clean Energy Trends 2007

Joel Makower and Clean Edge have released their free report on the most important clean energy trends for 2007, including the following top five:
  • the traction of carbon markets
  • the growth of closed-loop biorefineries
  • the promising growth of advanced batteries
  • Wal-Mart's unexpected clout as a clean-energy market maker
  • energy utilities' growing enlightenment around renewable energy
  • Sunday, February 18, 2007

    GreenDimes

    Here's an easy and cheap way to stop junk mail, save some trees, plant some more, and protect yourself against identity theft. (As blogged by Adam at TerraBlog.)

    Sunday, February 04, 2007

    Amoeba's Big Green Box

    Local music mega super community store Amoeba Records has introduced a Big Green Box at its Hollywood store where customers can turn in e-waste for recycling seven days a week. With other innovations like selling CFL lightbulbs along with CDs and DVDs, Amoeba is "turning out to be a huge independent music store with a big green heart" (via Worldchanging).

    Tuesday, January 30, 2007

    The High Purpose Company

    I just finished reading Christine Arena's "The High Purpose Company" and recommend it to any companies who want to marry doing well with doing good. There are several inspiring books out there that make the case for marrying wealth creation and social responsibility, as well as a lot of data-driven analyses, but Arena's book is one of the first I've seen that connects all those dots: purpose, culture, business DNA, and metrics.

    Arena's book is filled with great examples—and just yesterday, I came across a new one: this Techcrunch article where co-founder Sergey Brin at Google admits that going into China with a censored search engine was a "net negative" for their business.